Blog
A loyalty club for a small business, in practice
Practical guides, no slogans. Written by Gal Sasson, who sets up loyalty clubs in businesses in Haifa and the north.
Guide
A loyalty program for a small business: the complete guide
What a loyalty program for a small business is, which type fits you, how to pick a reward and a goal, and what Israeli law says about privacy and ads.
13 min read
Comparison
Paper punch card, an app or a wallet card: what fits your business
An honest comparison of a paper punch card, a business app and a digital punch card in the phone wallet: what is good, what is not, and who each one fits.
7 min read
By trade
A digital coffee punch card: how to build one that brings customers back
A digital coffee punch card in the phone wallet, with no app: how to pick the visits and the reward, the moment at the register, and what you learn.
7 min read
Comparison
A free digital punch card: what you get, and what is missing
A free digital punch card can be enough for a small business. What free tools usually give, what is left to you, and a checklist before you choose.
7 min read
Technology
Google Wallet and Apple Wallet for business: a loyalty card with no app
A loyalty card in Google Wallet and Apple Wallet: what a wallet card is, how a customer adds it, and the difference between Android and iPhone.
7 min read
Technology
A digital business card for a business: what it should include
A digital business card for a business is its page on the customer's phone: links, menu, questions, photos, a notice at the top and a way to give feedback.
8 min read
Reviews
Why Google is your business's front window
Your Google Business Profile is what new customers see first. What Google measures, how to ask for Google reviews with no incentive, and weekly checks.
8 min read
Problem and fix
Why customers come back (and why they stop)
Customer retention in a small business: what makes a customer come back, which signs show a regular is drifting away, and what to do without sending spam.
8 min read
Technology
Running a loyalty club: every setting a business owner should know
Running a loyalty program for a small business: punch card or prepaid package, two programs, branches, card design, service notice, birthday, join bonus.
7 min read
Problem and fix
Setting up a loyalty club: how to get customers to join
Setting up a loyalty program for a small business: join with an SMS code or at the counter, a join bonus, inviting a friend, and the one line staff say.
7 min read
By trade
A loyalty program for hair salons and barbershops: why recognition works
Barbershop loyalty program: why a recognition card beats a free haircut, how each barber stamps from the chair, and how to see each regular's pace.
8 min read
By trade
Prepaid packages for beauty, laser and Pilates: managing them without a notebook
A digital treatment card: a prepaid package that counts down in the phone's wallet, opens only with your approval, and shows who is about to finish.
7 min read
Law
Israel's anti-spam law for business owners: when you may send SMS and email to customers
Israel's anti-spam law for business owners: what counts as advertising, what consent looks like, existing customers, and the damages for a breach.
7 min read
Law
Privacy and a loyalty club: what you may collect under Amendment 13
Israel's Privacy Protection Law, Amendment 13, and a loyalty club: what to tell customers, what not to collect, who owns the list, and card deletion.
7 min read
Technology
A stored-value card for your business: load 100, get 120
A stored-value and gift card for your business: the customer pays at your register and gets a balance with a bonus you set. Rolling out now.
7 min read
Technology
Digital punch card: how staff stamp it without slowing the line
How a digital punch card works at the register: a scanner on the staff phone, an NFC sticker, working offline, undo with a reason, and moving from paper.
8 min read
Technology
One day in the portal: what a business owner sees in the morning
A morning in a loyalty program portal: what is waiting for you, notifications, the customer list, a customer page, hours, who came back, gifts and export.
8 min read
Reviews
NFC review stand for your counter: how it works and where to put it
What an NFC stand on the counter does, what opens when a phone comes close, where to place it, and what Google allows and forbids when asking for reviews.
7 min read
Reviews
How to get more Google reviews, with no incentives
How to get Google reviews with no discounts and no gifts: what Google allows and forbids, how to ask every customer the same way, and how to reply to each.
8 min read
Local
Businesses in Haifa and the north: how to show up first in local search
Small business marketing in Haifa and the north starts with your Google Business Profile: category, hours, photos, posts, reviews, consistent details.
7 min read